In this episode, Wes Kao explains the concept of a spiky point of view and elaborates on many of her own unique opinions and ideas. We dive into brand marketing, long term thinking, product launches, first principles, and how to frame career decisions.
Wes has a decorated background as an end-to-end marketer. She co-created the altMBA with Seth Godin and launched products at Flite, BareMinerals, L’Oreal, and Gap. Now, she's working with CEOs at companies like Poo~Pourri, Outlier.org, Shaftesbury, Professor Scott Galloway, Tandem Diabetes, and Morning Brew.
In the interview she shares some of the wisdom she has acquired through her successful career as a "rigorous" thinker.
If you want to learn more about Wes and her work, please do so on her website.
Follow Wes on Twitter for tweets about marketing, strategy, and rigorous thinking.
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