Wes Kao: Rigorous Thinking, Brand Marketing, Product Launches, Career Decisions, and Spiky Points of View

In this episode, Wes Kao explains the concept of a spiky point of view and elaborates on many of her own unique opinions and ideas. We dive into brand marketing, long term thinking, product launches, first principles, and how to frame career decisions.

Wes Kao
Wes Kao
August 11, 2020

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Wes has a decorated background as an end-to-end marketer. She co-created the altMBA with Seth Godin and launched products at Flite, BareMinerals, L’Oreal, and Gap. Now, she's working with CEOs at companies like Poo~Pourri, Outlier.org, Shaftesbury, Professor Scott Galloway, Tandem Diabetes, and Morning Brew.

In the interview she shares some of the wisdom she has acquired through her successful career as a "rigorous" thinker.

If you want to learn more about Wes and her work, please do so on her website.

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Transcript (courtesy of Audiograph)

Episode Transcript

Louis Shulman
Co-Host of The Louis and Kyle Show

Louis is finishing his degree in computer science from the University of Alabama. He loves books, exercise, and internet challenges.