Wes Kao: Rigorous Thinking, Brand Marketing, Product Launches, Career Decisions, and Spiky Points of View

In this episode, Wes Kao explains the concept of a spiky point of view and elaborates on many of her own unique opinions and ideas. We dive into brand marketing, long term thinking, product launches, first principles, and how to frame career decisions.

Wes Kao
August 11, 2020
63
 MIN

Listen To The Episode

Notes

Wes has a decorated background as an end-to-end marketer. She co-created the altMBA with Seth Godin and launched products at Flite, BareMinerals, L’Oreal, and Gap. Now, she's working with CEOs at companies like Poo~Pourri, Outlier.org, Shaftesbury, Professor Scott Galloway, Tandem Diabetes, and Morning Brew.

In the interview she shares some of the wisdom she has acquired through her successful career as a "rigorous" thinker.

If you want to learn more about Wes and her work, please do so on her website.

Follow Wes on Twitter for tweets about marketing, strategy, and rigorous thinking.

If you would like to reach out to us, the best way to do so is on Twitter, Instagram, or Facebook.

If you enjoyed this episode, please be sure to subscribe!

Last, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show.

Thanks for listening!

Watch The Conversation

Episode Transcript

Note: This transcript was generated by AI and was only minimally edited by our team. We apologize in advance for any errors.
Louis Shulman
Co-Host of The Louis and Kyle Show

Louis is finishing his degree in computer science from the University of Alabama. He loves books, exercise, and internet challenges.