Shane Heath: Founder & CEO of MUD\WTR

Shane Heath is the founder and CEO of MUD\WTR, an organic coffee alternative made with a blend of spices, mushrooms, and cacao that gets you focused, alert, high energy, and in a good mood with none of the coffee induced jitters and anxiety. Shane invented MUD\WTR to address his own challenges with caffeine, and now he is sharing it with the world. In this episode we talk about decisions behind his unique company culture, Shane's surf and art sabbatical in India, the advertising and marketing strategies that have scaled MUD so quickly, reaching a flow state, mistakes along the way, the purpose of every ingredient, and top-secret future goals for the company.

Shane Heath
Shane Heath
February 23, 2022

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Shane Heath is a designer, painter, surfer, artist, contrarian, and serial entrepreneur. He is also an avid practitioner of Jiu-Jitsu, a self-experimenter, and a deep intentional thinker. Through his own struggles with coffee he created a product to help himself first, and now others. MUD\WTR the company has made headlines for its incredible growth, employee benefits and retention, and of course great products. 



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Transcript (courtesy of Audiograph)

Episode Transcript

Louis Shulman
Co-Host of The Louis and Kyle Show

Louis is finishing his degree in computer science from the University of Alabama. He loves books, exercise, and internet challenges.