Jon Ostenson: Franchising 101 with The CEO of FranBridge Capital, Is Franchising Right For You?

Jon Ostenson is the CEO of FranBridge Capital, a firm committed to helping people successfully launch and build non-food franchise businesses. In this episode, we get into Jon's story, the basics of franchising, why it is often the best option for starting a business, lucrative niches within franchises, and how Jon helps people become business owners. We also get answers to questions including how much startup capital franchises require and what kind of skills are necessary to get started on this path.

Jon Ostenson
Jon Ostenson
December 2, 2021

Listen To The Episode

Pocket Casts
Google Podcasts
Apple Podcasts


Jon is a consultant, owner/investor, author, and international speaker specializing in the area of non-food franchising. 

Jon also oversees FranBridge Capital where, with partners, he owns 18 territories across 5 property service franchises.

Prior to FranBridge, Jon was the President of ShelfGenie, a national franchise system with hundreds of locations.  Before ShelfGenie, Jon was the Vice President of Sales for Carter’s Inc., responsible for annual sales in the hundreds of millions. 

Special Thanks To Our Sponsor, espresso Displays:

Espresso Displays are the thinnest portable touch screen monitor in the world. Recently recognized as one of TIME's Best Inventions of 2021, espresso Displays give us the power of two screens anywhere we go and seriously improve our portable productivity. 

Learn more about espresso here:


FranBridge Consulting:

Follow Jon on Linkedin:

Help The Louis and Kyle Show:

If you enjoyed this episode, please share it with a friend or leave a review!

Leave a review:

Reach out on Twitter:

Drop us an email:

Follow on Instagram:

Follow on LinkedIn:

Watch on YouTube:

Get email updates:

Watch The Conversation

Transcript (courtesy of Audiograph)

Episode Transcript

Kyle Bishop
Co-Host of The Louis and Kyle Show

Kyle is studying finance and accounting at the University of Alabama. He enjoys all things real estate, reading, learning,