Amanda Natividad: Marketing Architect at SparkToro on Audience Research, Content Marketing, and Career Paths

Amanda Natividad is the Marketing Architect for the audience research startup SparkToro founded by Rand Fishkin and Casey Henry. Previously, Amanda led marketing at Growth Machine and Liftopia and ran content programs for FitBit and NatureBox. In this conversation, we discuss Amanda's advice for cold outreach, audience research, career advancement, growing a Twitter audience, saving money on college, content marketing, cooking, and much more!

Amanda Natividad
Amanda Natividad
December 14, 2021

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Transcript (courtesy of Audiograph)

Episode Transcript

Louis Shulman
Co-Host of The Louis and Kyle Show

Louis is finishing his degree in computer science from the University of Alabama. He loves books, exercise, and internet challenges.