They founded the podcast with the goal of sharing their journey learning life lessons from successful entrepreneurs, investors, and athletes.
Louis and Kyle believe that publishing content, investing in real estate, and starting businesses are positive sum games. All these situations are governed by "win-win" incentives. Producing content provides value to both the podcast creators and the listeners. Improving real estate enhances communities and benefits those who finance the improvements. By putting positive energy toward positive sum games, Louis and Kyle are sure that their efforts will positively impact both themselves and those around them.
Louis and Kyle quickly bonded over their shared passion for reading. Both were deeply impacted by books like The Four Hour Workweek, Deep Work, and The Power of Habit. These books inspired them to both ask more from the world and to produce more for it through intentional living.